Nurtured First

Categories:

Branding Illustration UX/UI

Project Team

Kristiana Vellucci

Art Direction, Graphic Design, UX/UI, Illustration

Formerly Our Mama Village, Nurtured First approached us to redefine their brand to be more inclusive of their expanding audience. As a company that originally started as a mommy blog by their founder, Jess (a child psychologist who was struggling to adjust to the realities of parenting), Nurtured First’s newfound popularity on Instagram left them wanting to expand their brand name and message to include all types of parents. One of the main goals of their content is to help parents understand that by nurturing yourself you enable yourself to be the parent you wish you got to have.

As part of this project, we designed and developed a new brand identity, UI library, collection of illustrations and art for their new podcast (Robot Unicorn) that would act as the same type of foundation they work to provide parents with - but for themselves.

Brand Characters

The Nurtured First brand features 3 child characters: Emmy, Jules, and Mae. Each child is of a different age and is used to help discuss different stages of child development throughout brand content.

Illustated girl child with a stuffed giraffe and sunflower on a pink background

Card titled 'The Explorer' for ages 2-6 with a cartoon character on a blue background

Card titled 'The Little Scientist' for ages 18 months to 4 years with a child in a lab coat and goggles on a green background.

Illustration of a child swinging on an overgrown plant on a yellow background

Cartoon baby character with sunflowers on a pink background

Card with cartoon baby illustration and text 'Babies! 0-18 months old' on a blue background

Set of cards with cartoon characters representing different professions on a white background.

Set of illustated characters doing different things

Website Designs

Website page about parenting featuring a photo of a mother holding a young child and some content talking about childhood development

Educational webpage about child development and parenting with illustrations and text.

Website layout with images of children and text on a beige background

Story Templates

An instagram story design with question 'Does your child struggle with worry?' and options 'Yes' or 'No' on a green background.

An instagram story design with text on a green background with floral decorations

An instagram story design with a quote about punishment and examples on a blue background

Robot Unicorn Podcast

In 2024, Robot Unicorn joined the cast of Nurtured First characters as the star of their podcast! This cosmic robot unicorn was created by one of their daughters and now brings a little extra sparkle to the story.

Colorful illustration of a robot unicorn with stars on a dark blue background

Spotify app screen showing the 'Robot Unicorn' podcast with episode list and player controls.

Add left image for row 2

Add right image for row 2

Collection of colorful space-themed illustrations including rockets, planets, and stars on a white background.

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