Every healthy product seems to have their own drawbacks and, often times, eating healthier can mean sacrificing some of your favourite tastes. Sweet Cheat wanted to create a product that’s actually good for you - without any hidden twists. They sell monk fruit mixtures that substitute sugar for a much healthier monk fruit extract.

In their first years of business, Sweet Cheat saw moderate online success and appealed primarily to people on a keto diet. Their goal was to reposition themselves to attract a larger audience base - focusing on busy moms with young children.

When Sweet Cheat came to us, they had packages, a website, and marketing content from three very different phases of their business. Our goal was to unify their brand visually and create a brand that embraces the fact that life is not perfect, and neither is your diet - while bringing a sense of calm that so often evades the lives of busy moms.