Each month the boxes, which spanned across 4 different age groups, were sent out and contained a series of questions and activities with colours and illustrations that would mirror the themes of the books within the box. There were multiple illustrators that worked on these book boxes, who brought their unique styles and life experiences into the kits being created.

After a while, this became a bit of a challenge for the brand as the diversity in styles and colours really got in the way of the brand’s cohesiveness.

As a way to maintain the brand’s diversity value and celebrate the range of stories in the publishing space, we decided to use a series of vectorized outline illustrations on elements that would tie the brand together (think decorations in the borders of the activities, the images on the book boxes themselves), while letting illustrators do their thing for art pieces that were meant to reflect the stories being told.This became a rule for future art we created as well.

The We Are Little Feminists Series was a brand of books that existed before I started with Little Feminist. While we continued to build on it together + bring some of the Little Feminist brand into it’s pages, the main focus after my start was branding the 5 Senses Set.

While both sets of books include photographs as their primary focus (a strategic move to fill a necessary gap in the market) - in the 5 Senses Set we use illustrated elements to compliment the photos and bring our own unique personality to them.

In We Are Little Feminists, we built out a box set + some interior spreads that would included some of the illustrated elements from the Little Feminist brand, while for the 5 Senses Set we created a pattern filled with elements inspired by the contents of each book that would tie each book in the series together and be used for related packaging.